Online radio network taps FH for dollars 250k publicity job

LOS ANGELES: The Digital Entertainment Network, an Internet channel with interactive programming and content targeting Generation Y (consumers between the ages of 14 and 24), has tapped Fleishman-Hillard’s Los Angeles outpost to spearhead corporate, financial and general consumer communications.

LOS ANGELES: The Digital Entertainment Network, an Internet channel with interactive programming and content targeting Generation Y (consumers between the ages of 14 and 24), has tapped Fleishman-Hillard’s Los Angeles outpost to spearhead corporate, financial and general consumer communications.

LOS ANGELES: The Digital Entertainment Network, an Internet channel

with interactive programming and content targeting Generation Y

(consumers between the ages of 14 and 24), has tapped

Fleishman-Hillard’s Los Angeles outpost to spearhead corporate,

financial and general consumer communications.



The DEN account, inked last month, is worth about dollars 250,000 in

annualized fee income for Fleishman’s LA new media and Internet

division, headed by SVP Jamie Ludowitz. Timing of the deal coincides

with DEN’s recent launch of several new Internet shows and its hiring of

ad agency TBWA/Chiat/Day for a national branding campaign that kicks off

this month.



According to Ludowitz, Fleishman will take on all of DEN’s publicity

efforts ’except for the music portion of the business and the

alternative press.’ For these venues, DEN will continue to work with

People’s Revolution, a youth-oriented boutique firm that has promoted

the online network since its May 1999 launch.



The agency, which specializes in alternative media and caters to

fashion- and entertainment-oriented clients, will continue to pitch DEN

to youth-oriented ’hipster’ publications such as Raygun and Bikini, as

well as target niche press for online radio shows like Punk Planet and

Frat Rats.



People’s Revolution will also assist with guerilla marketing and

grassroots promotions to reach the network’s target audience, according

to co-principals Kelly Cutrone and Jennifer Gross.



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