MedicaLogic taps Publicis Dialog SF

SAN FRANCISCO: Medica-Logic, an Oregon-based medical records management company - which is set to launch an online health network and a new Internet software product for doctors - has dumped former agency Porter Novelli in favor of the San Francisco office of Publicis Dialog.

SAN FRANCISCO: Medica-Logic, an Oregon-based medical records management company - which is set to launch an online health network and a new Internet software product for doctors - has dumped former agency Porter Novelli in favor of the San Francisco office of Publicis Dialog.

SAN FRANCISCO: Medica-Logic, an Oregon-based medical records

management company - which is set to launch an online health network and

a new Internet software product for doctors - has dumped former agency

Porter Novelli in favor of the San Francisco office of Publicis

Dialog.



Led by executive principal Hatti Hamlin, who oversees creative and

strategic direction for the San Francisco branch, Publicis Dialog will

handle trade and consumer media relations, special events and analyst

briefings for MedicaLogic’s physician and soon-to-be-launched consumer

health channel, AboutMyHealth.net. On the new web site, patients will be

able to access their medical records, receive personalized information

and monitor their own health.



The selection concluded a competitive agency review for the account, for

which no budget was disclosed.



Publicis Dialog is the integrated communications division of holding

company Publicis, based in France. The San Francisco office’s PR

division, which is headed by Ned Purdom, boasts about 15 staffers and

services, such clients as Canadian Club, Varian Medical Systems,

Autodesk, Heald Colleges and VeriFone. Publicis Dialog acquired Purdom

Public Relations last month (PRWeek, September 20).



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