JC Penney on hunt for new manager

DALLAS: Retailer JCPenney is shuffling its in-house PR deck, losing a 22-year pro and looking to hire another to handle media relations.

DALLAS: Retailer JCPenney is shuffling its in-house PR deck, losing a 22-year pro and looking to hire another to handle media relations.

DALLAS: Retailer JCPenney is shuffling its in-house PR deck, losing

a 22-year pro and looking to hire another to handle media relations.



Duncan Muir, Penney’s longtime manager of public and financial

information, has announced plans to take early retirement within the

next few months and start his own corporate and financial PR

consultancy.



Penney does not plan to replace Muir directly. Instead, it is looking

for a PR manager who will take over media-relations functions, corporate

image-building and product publicity.



The salary range for the position is ’flexible, going into the six

digits,’ Muir said.



The new addition to Penney’s small internal PR staff will report to Wynn

Watkins, the retailer’s SVP of investor and PR. While Penney has

traditionally promoted executives from within, in the last six months

the company has hired chief marketing officer Stephen Farley away from

Payless ShoeSource and COO Vanessa Castagna away from Wal-Mart.



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