IR firm Straus plans merger with Morrison

NEW YORK: Thirty-year-old mutual fund specialist Straus Corporate Communications has announced plans to merge with Morrison/Carlisle - assuming that an initial collaboration between the two agencies proves successful.

NEW YORK: Thirty-year-old mutual fund specialist Straus Corporate Communications has announced plans to merge with Morrison/Carlisle - assuming that an initial collaboration between the two agencies proves successful.

NEW YORK: Thirty-year-old mutual fund specialist Straus Corporate

Communications has announced plans to merge with Morrison/Carlisle -

assuming that an initial collaboration between the two agencies proves

successful.



The firms confirmed last week that they would combine their IR and PR

expertise to pitch new clients. Chairman Irving Straus said if a joint

project works out it will likely lead to full merger. Though both

companies are privately held, Straus said that combined 1998 fee income

was dollars 1 million plus.



Geographical reach played a large part in the potential deal for both

parties, with Straus attempting to increase its Washington capabilities

and Morrison/Carlisle aiming for a greater presence in New York.



’We were both interested in expanding and wanted to strengthen our

offerings in the corporate and investor relations world,’ said Strauss.

’We’re interested in targeting new clients in DC.’



Added Morrison/Carlisle VP Dan Sondhelm, ’Most of the financial press is

based in New York and we wanted more of presence. DC is a technology hub

and we want to offer greater expertise in IR.’



Straus employs five people and has a client roster that includes San

Antonio-based US Global Investors and NY investment house Von Toble.



Morrison/Carlisle, a 10-person shop founded in 1991 by president Kathryn

Morrison, services the financial and technology sectors. Clients include

Pilgrim Funds and Ibbotson Associates.



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