H&K buys dollars 2.1m Polish PR agency

WARSAW: Hill & Knowlton has acquired Feedback, a dollars 2.1 million Polish PR firm.

WARSAW: Hill & Knowlton has acquired Feedback, a dollars 2.1 million Polish PR firm.

WARSAW: Hill & Knowlton has acquired Feedback, a dollars 2.1

million Polish PR firm.



Founded in 1994 by Agnieszka Dziedzic and Katarzyna Lutkiewicz, Feedback

had been an H&K associate office for the past three years. The

full-service agency, which will now be known as Feedback/Hill &

Knowlton, employs 16 people. Its client stable includes British Telecom,

Kellogg’s and Bristol Myers-Squibb.



While the acquisition is still subject to approval by Polish competition

authorities, H&K doesn’t expect the process to pose any problems,

according to European marketing assistant Sophie Charro.



The purchase expands H&K’s clout within the region - the agency now

boasts fully owned offices in the Czech Republic, Hungary, Estonia,

Latvia and Russia, as well as associates in Bulgaria, Turkey and

Romania.



’This acquisition gives Hill & Knowlton a commanding position in Central

and Eastern Europe,’ said European president Paul Taaffe.



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