FH signed for peace work in Middle East

WASHINGTON, DC: Fleishman-Hillard has been tapped to develop a high-profile marketing plan to promote the efforts of the Tel Aviv-based Peres Center for Peace.

WASHINGTON, DC: Fleishman-Hillard has been tapped to develop a high-profile marketing plan to promote the efforts of the Tel Aviv-based Peres Center for Peace.

WASHINGTON, DC: Fleishman-Hillard has been tapped to develop a

high-profile marketing plan to promote the efforts of the Tel Aviv-based

Peres Center for Peace.



The agency has been charged with generating funds (specifically for a

calendar and for ’peace technology centers’) as well as attention for

the group.



In a letter he wrote soliciting corporate funds, the agency’s Bill Black

asked companies to take advantage of an ’opportunity to make a

significant contribution to the peace process in the Middle East by

providing greater access to technology among the various communities

involved in conflict there.’



While in its early stages, Black noted that the campaign has already

garnered ’the explicit endorsement of President Clinton; Ezer Weizman,

President of Israel; Yasir Arafat, President of the Palestinian

Authority; and Pope John Paul II.’



Fleishman’s first step will be to raise dollars 1.5 million to print

200,000 copies of a special calendar that ’symbolizes reconciliation and

mutual respect among the three religions who revere the Holy Land.’



Fleishman is also hoping to raise dollars 10 million to fund the

creation of peace technology centers that will ’seek to eliminate the

digital divide that exists between the Palestinians and Israelis’ and

’allow children to communicate with one another and build relationships

across the political divide that separates them.’



Black said that the Pope has committed to visiting one of the centers

when he goes to the region next March. That visit, he believes, will

likely provide the cause as well as corporate sponsors with more than

their share of attention.



The Peres Center of Peace was founded by former Israeli Prime Minister

and Nobel laureate Shimon Peres.



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