DIARY: These pros whistle while they work

Hippie culture, fortunately, seems largely confined to the parking lot of Dave Matthews Band stadium concerts. But that hasn’t stopped PR firms from attempting to recapture the feel-good vibe of the ’60s.

Hippie culture, fortunately, seems largely confined to the parking lot of Dave Matthews Band stadium concerts. But that hasn’t stopped PR firms from attempting to recapture the feel-good vibe of the ’60s.

Hippie culture, fortunately, seems largely confined to the parking

lot of Dave Matthews Band stadium concerts. But that hasn’t stopped PR

firms from attempting to recapture the feel-good vibe of the ’60s.



Witness Rosica Mulhern & Associates, a well-regarded New Jersey agency

that has tapped classical guitarist Ritchie Deraney to ’provide an

inspired, relaxing atmosphere’ every Friday during the month of October.

The firm’s ’corporate coffee house,’ replete with tea and games like

backgammon, has proved a big hit with employees and clients, one of whom

(a representative from the Bergen County United Way) freely sang along

with the classically trained musician.



’It was a great way to stimulate creativity in the office,’ said Sue

Schuler, who cut off our line of questioning by quickly responding, ’No,

there wasn’t any beer.’



Okay - so now we’re looking at better PR through scones, espresso and

righteous jams? Hey, stranger things have happened.



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