DIARY: CTA kicks off one ’L’ of a campaign

The chronically cash-starved Chicago Transit Authority has come up with a way to make some extra cash and get a free PR boost in the process.

The chronically cash-starved Chicago Transit Authority has come up with a way to make some extra cash and get a free PR boost in the process.

The chronically cash-starved Chicago Transit Authority has come up

with a way to make some extra cash and get a free PR boost in the

process.



The agency has rolled out a 20-item line of CTA T-shirts, silk scarves,

cuff links made from old tokens and other items bearing the

organization’s logo and route maps.



While the authority is spending dollars 30,000 to launch the line and

expects to make a modest profit, the PR bonanza may help with more than

the money.



CTA officials believe the merchandise will get out the message that

service is improving.



The introduction of the line received major coverage in both Chicago

dailies and on local broadcast outlets. Mentioned most prominently: a

tee-shirt that reads ’One ’L’ of a ride!’



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