DIARY: Anchor may have sunk career boat

There’s a right way to promote yourself, and a wrong way.

There’s a right way to promote yourself, and a wrong way.

There’s a right way to promote yourself, and a wrong way.



Florida TV anchor Lester Holt, whose contract at WBBM-Channel 2 expires

at the end of the year, has hired a publicist to hype him as

’a well-loved and well-known journalist’ and ostensibly get the guy’s

contract renewed.



’I’ve been with CBS-owned stations my entire career,’ trumpets his

ostensibly self-penned press release. ’It didn’t hit me until my gold

cufflinks with the CBS eye arrived in the mail!’



Unfortunately, his press kit (which also included a tee-shirt with the

words, ’Thanks for Making Me Your Choice For News! Lester’) has its

share of problems - like misidentifying the title of the network’s

flagship news broadcast and incorrectly pegging the year of the last

Democratic National Convention. Holt also makes himself available for

’exclusive interviews’ - a strange choice, given that anyone can easily

contact him through the station’s press office.



How will the bungled PR affect Holt’s future? Stay tuned.



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