Cushman Amberg buys Chicago neighbor Werle

CHICAGO: Cushman/Amberg is buying crosstown neighbor Werle + Associates, adding 30 years of Chicago PR experience in the person of Chuck Werle.

CHICAGO: Cushman/Amberg is buying crosstown neighbor Werle + Associates, adding 30 years of Chicago PR experience in the person of Chuck Werle.

CHICAGO: Cushman/Amberg is buying crosstown neighbor Werle +

Associates, adding 30 years of Chicago PR experience in the person of

Chuck Werle.



The move is a key part of an ongoing C/A rebuilding effort spurred by

president Tom Amberg, who purchased the agency two years ago after

working there since 1983.



’When I took over the firm, we were in real trouble,’ he said. While the

agency had shrunk by 50% in the years leading up to Amberg’s 1997

purchase, PR fees rose about 20% in 1998 to dollars 2.2 million.



Werle, a 30-year veteran of the Chicago PR scene, brings with him three

full-time staffers and several major clients, including training

facility operator DeVry. Werle, who would not disclose his firm’s fee

income, said the need for greater global reach was a key factor

motivating his decision to sell to Amberg.



’My clients needed more resources on the international scene,’ he

conceded.



’As my business was growing, it made sense to do this.’



Werle founded his firm in 1992 after working for agencies such as Hill &

Knowlton and Selz/Seabolt Communications. In the 1980s, he handled PR

for ad giant Leo Burnett. He plans to stay with C/A on a full-time basis

at least until his 65th birthday in 2001, and will continue working on a

reduced schedule after that.



While C/A considers itself a generalist PR operation, it relies heavily

on business-to-business PR, working with such clients as Coldwell

Banker.



In addition to its Chicago headquarters, the firm maintains offices in

New York, St. Louis and Washington, DC,.



Werle begins work at C/A on November 1.



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