Chicago Tourism Bureau lands new VP for local convention focus

CHICAGO: Hoping to up its profile with convention planners, the Chicago Convention and Tourism Bureau has hired PR veteran Bill Utter as its new VP of marketing and communications.

CHICAGO: Hoping to up its profile with convention planners, the Chicago Convention and Tourism Bureau has hired PR veteran Bill Utter as its new VP of marketing and communications.

CHICAGO: Hoping to up its profile with convention planners, the

Chicago Convention and Tourism Bureau has hired PR veteran Bill Utter as

its new VP of marketing and communications.



Utter, the former director of communications for Chicago mayor Richard

Daley, said that while he will focus PR efforts on the

convention/meetings market, he will not forsake the local Chicago

audience.



Promoting activities at the city’s Navy Pier and McCormick Place

convention complex is the bureau’s major function, but Utter also wants

to increase awareness of the importance of tourism to the local economy.

He also plans to work more closely with local restaurants and hotels -

which makes sense, given that the tourism bureau’s 1,500 members come

mainly from the hospitality industry.



According to Utter, past efforts have been fragmented among state, city

and local organizations. Now, driven by competition from emerging

convention centers such as Orlando, ’Everyone’s working together in a

way they haven’t before,’ he said.



Utter will also handle local and national advertising, as well as

oversee publications and research. The bureau works with an ad agency,

Gams Chicago, but has not worked with a PR firm.



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