Whirlpool laundry brand picks PR21

BENTON HARBOR, MI: Whirlpool has chosen Edelman offshoot PR21 over two top-10 agencies to handle PR for its Whirlpool brand of laundry appliances.

BENTON HARBOR, MI: Whirlpool has chosen Edelman offshoot PR21 over two top-10 agencies to handle PR for its Whirlpool brand of laundry appliances.

BENTON HARBOR, MI: Whirlpool has chosen Edelman offshoot PR21 over

two top-10 agencies to handle PR for its Whirlpool brand of laundry

appliances.



Founded early last year, PR21 beat out consumer heavyweights Porter

Novelli and Fleishman-Hillard. Whirlpool laundry appliances had no

previous agency of record, but did work on a project basis with

Edelman.



PR21 also reported dollars 5.5 million in revenues for its first fiscal

year (ended July 1999), which places it in a league with hi-tech players

such as Middleberg + Associates and The Hoffman Agency. CEO Will

Sullivan projects an increase to dollars 9 million for the upcoming

year.



Sullivan added that the agency will have offices in Boston, San

Francisco and Austin by this time in 2000.



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