TSI shuffles resources, creates new parent dubbed GlobalComm

NEW YORK: In keeping with the spate of recent hi-tech agency reorganizations, Technology Solutions, Inc. (TSI) last week announced a reshuffling of its personnel and account teams, resulting in the formation of The GlobalComm Group.

NEW YORK: In keeping with the spate of recent hi-tech agency reorganizations, Technology Solutions, Inc. (TSI) last week announced a reshuffling of its personnel and account teams, resulting in the formation of The GlobalComm Group.

NEW YORK: In keeping with the spate of recent hi-tech agency

reorganizations, Technology Solutions, Inc. (TSI) last week announced a

reshuffling of its personnel and account teams, resulting in the

formation of The GlobalComm Group.



GlobalComm chairman and CEO Brian Cohen said the new organizational

structure divvies up TSI’s resources among three separate firms - PR

agencies TSI Communications Worldwide and Mindstorm Communications, as

well as Web development company Ovation Studios - and formally unites

them under the GlobalComm banner.



’Technology Solutions has had the opportunity to work with many

blue-chip accounts that look like one another,’ he said. ’The

opportunity to create multiple brands will allow support for what one

could consider potentially competing clients.’



Kelly Fitzgerald, who has served as president of Technology Solutions

for the past two years, will continue in the same role for TSI, while

six-year TSI vets Wendy Simmons and Linda Spelling become president of

Mindstorm and SVP of Ovation Studios, respectively.



Rather than create separate agencies through acquisition, TSI has relied

on internal resources to form these companies, parceling off accounts

and account teams to the various agencies. The three agencies will be

housed under separate roofs.



Fitzgerald promised that Mindstorm and TSI, which mirror each other in

terms of types of clients and services offered, will not compete for the

same clients.



According to Cohen, GlobalComm hopes to announce an acquisition within

the next six months, which could be another hi-tech agency brand or a

shop with expertise in a different practice area. All three GlobalComm

agencies are looking to add several more SAEs, managers and account

supervisors.



The combined company now boasts approximately 200 employees, 100 clients

and expected revenues of roughly dollars 15.9 million. GlobalComm will

be headquartered in New York, with an office in San Francisco.



Clients for TSI include IBM, Mindstorm clients include Sony, while

Ovation accounts include AltaVista and 3Com.



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