QUESTIONS & ANSWERS: Lee McEnany Caraher

Don’t beat around the bush when you’re dealing with Lee McEnany Caraher, head of Weber’s San Francisco office - she’s a straight-shooter with fierce wit and intellect. And her pet peeves include people who don’t know the difference between ’it’s’ and the ’its’ pronoun. We’re in love.

Don’t beat around the bush when you’re dealing with Lee McEnany Caraher, head of Weber’s San Francisco office - she’s a straight-shooter with fierce wit and intellect. And her pet peeves include people who don’t know the difference between ’it’s’ and the ’its’ pronoun. We’re in love.

Don’t beat around the bush when you’re dealing with Lee McEnany

Caraher, head of Weber’s San Francisco office - she’s a straight-shooter

with fierce wit and intellect. And her pet peeves include people who

don’t know the difference between ’it’s’ and the ’its’ pronoun. We’re in

love.



How do you make a difference? I don’t drink the Kool-Aid and I strive to

keep it honest, even when it’d be easier to go with the flow and say

’yes’ when ’no’ is the real answer. Also, my staff tells me I say

’fabulous’ a lot.



Tell us something interesting about your agency. I keep a manual

typewriter around, just in case.



What’s your biggest worry? Running out of memory.



What is your worst habit? Unfortunate language choice at inopportune

moments.



What do you hate most? When people contract ’it is’ when they mean

’its,’ or when they improperly punctuate the year (’1900’s,’ when they

mean ’1900s’).



What would you do on a desert island? Are there any desert islands?

Wouldn’t that be an oasis? Either way, I would build a hut so the sun

wouldn’t burn my Irish skin to a crisp while I waited for my husband to

rescue me.



Name one thing about your past that people would be surprised to

learn.



I was homecoming queen at college.



What is the secret of your success? Who told you I have a secret? I’m

pretty much an open book - I listen hard and I cut through the crap to

find the real issues.



What does ’a highly integrated communications and marketing strategy’

REALLY mean? Ka-ching! No, really - it means everyone and everything

working together to impact the consumer. It sounds so fundamental, but

so few companies do it well. When it happens, it’s pretty powerful

stuff.



What is your greatest achievement? In my personal life, my son. In PR,

I’d have to kill you if I told you.



Who will be the PR industry’s next big hero, and why? Larry Weber,

because he told me to say so.



What would you like to change about the PR industry? The fact that the

bad eggs in our business hurt all of our reputations and make it harder

for the professionals to move forward.



What will be the next big thing to hit PR, and why? The eradication of

hype for hype’s sake.



What would you do if you didn’t do what you do? Spend more time focusing

on hunger and homeless issues.



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