ONDCP to unleash huge anti-drugs RFP

WASHINGTON, DC: The White House Office on National Drug Control Policy (ONDCP) is about to unleash a multimillion dollar RFP as part of its war against drugs.

WASHINGTON, DC: The White House Office on National Drug Control Policy (ONDCP) is about to unleash a multimillion dollar RFP as part of its war against drugs.

WASHINGTON, DC: The White House Office on National Drug Control

Policy (ONDCP) is about to unleash a multimillion dollar RFP as part of

its war against drugs.



The RFP, valued in the range of dollars 2 to dollars 5 million annually

over four years, calls for an agency with the skills and savvy to enlist

corporate America in anti-drug efforts.



ONDCP senior advisor Alan Levitt said he anticipates the RFP to be

published in Commerce Business Daily ’sometime before the end of the

year’ and that the campaign includes no advertising.



Several companies, including AOL and Disney, are already supporting the

ONDCP’s efforts, aimed at kids nine to 18 and their parents, while other

groups have pledged dollar-for-dollar matches for every federal dollar

spent. Still, Levitt said there are still many ways corporations can

participate, whether through their workplaces or by sponsoring community

events.



Because of the size of the business, Levitt is open to smaller PR firms

partnering to bid on the account. He warned agencies not to call ONDCP

for information, but instead to wait for the RFP to be published.



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