Ketchum catches dollars 2m in tech jobs

WASHINGTON, DC: Ketchum has bolstered its DC tech practice with up to dollars 2 million in new accounts, including five dot-coms.

WASHINGTON, DC: Ketchum has bolstered its DC tech practice with up to dollars 2 million in new accounts, including five dot-coms.

WASHINGTON, DC: Ketchum has bolstered its DC tech practice with up

to dollars 2 million in new accounts, including five dot-coms.



Among the new clients are Buyline.com, myWebOS.com and

SmallBusinessDepot.com.



Another client, the privately owned software company SAS Institute,

upped its existing contract with the firm, awarding it dollars 1 million

over a three-year period to increase its visibility in the Federal

marketplace.



’It used to be that PR was not a consideration until down the road,’

said Bonnie Lieb, VP/group manager of Ketchum’s tech practice. ’Now, the

hi-tech industry realizes the importance of getting name recognition and

brand awareness quickly.’



Ketchum started building its hi-tech practice in the Washington area in

the mid-1990s when the Internet was just starting to take off. Indeed,

the DC region has emerged as a player in the hi-tech PR world.



O’Keeffe & Co. founder Stephen O’Keeffe believes both large and small PR

firms have reason to be optimistic, suggesting that PR is becoming the

weapon of choice in the DC’s hi-tech corridor. ’PR is a way to position

yourself as a thought-leader and firms of all sizes are in the mix,’ he

explained.



Smaller agencies contend they bond well with tech start-ups, as both

share the qualities of being young, comparatively hip and

entrepreneurial.



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