Hi-tech PR question online inflames pros

WASHINGTON, DC: A simple question about hi-tech PR posed to an Internet discussion group exploded late last month into frenzied debate and self-promotion, once again illustrating the do-it-yourself spirit of hi-tech PR.

WASHINGTON, DC: A simple question about hi-tech PR posed to an Internet discussion group exploded late last month into frenzied debate and self-promotion, once again illustrating the do-it-yourself spirit of hi-tech PR.

WASHINGTON, DC: A simple question about hi-tech PR posed to an

Internet discussion group exploded late last month into frenzied debate

and self-promotion, once again illustrating the do-it-yourself spirit of

hi-tech PR.



The question was posed by one of the Netpreneur Ad-Marketing list’s

moderators, who asked (on behalf of a dot-com start-up that had just

received its first round of financing) whether the company should do its

PR in-house or hire an outside firm.



The question brought out a whole slew of responses, including several

from PR pros pitching themselves and others decrying the way PR agencies

cannibalize young companies.



The entire dialogue can be found on Netpreneur’s web site

(www.netpreneur.org) in its Ad-Marketing October archives. Netpreneur is

funded by the Morino Institute, a non-profit organization that assists

hi-tech start-ups.



One CEO advised ’if you’re looking to be bought out by a particular

company, see if you can get in the press of the local paper. It makes

you seem more worldly.’ A more serious contributor suggested in-house PR

because ’the media I know don’t want to hear from a PR person.’



Underrepresented in the debate were the hi-tech agencies themselves.



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