Edelman hires NY media pro as SVP

NEW YORK: Edelman took a giant step last week toward boosting its profile in the New York media by hiring former Rudy Giuliani spokesman and director of media programming Ken Frydman.

NEW YORK: Edelman took a giant step last week toward boosting its profile in the New York media by hiring former Rudy Giuliani spokesman and director of media programming Ken Frydman.

NEW YORK: Edelman took a giant step last week toward boosting its

profile in the New York media by hiring former Rudy Giuliani spokesman

and director of media programming Ken Frydman.



Frydman takes on the dual role of SVP of New York affairs and director

of communications, the latter being a newly created position. His

responsibilities involve the somewhat daunting task of weaving Edelman

and its clients into the fabric of New York City cultural, business and

philanthropic activity.



Frydman joins the company from his own consultancy, where he counseled

the likes of M&M/Mars.



Edelman ranks behind only Burson-Marsteller in the New York market, with

revenues approaching dollars 50 million.



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