DIARY: Touring author writes the book on airport harassment

Ornate book tours, featuring first-class travel and hotel suites stocked to the gills with pomegranates and kiwis, are an expected perk for the Danielle Steeles of the publishing world. But for unknown writers published by small houses, the book tour more often than not winds up being a do-it-yourself affair.

Ornate book tours, featuring first-class travel and hotel suites stocked to the gills with pomegranates and kiwis, are an expected perk for the Danielle Steeles of the publishing world. But for unknown writers published by small houses, the book tour more often than not winds up being a do-it-yourself affair.

Ornate book tours, featuring first-class travel and hotel suites

stocked to the gills with pomegranates and kiwis, are an expected perk

for the Danielle Steeles of the publishing world. But for unknown

writers published by small houses, the book tour more often than not

winds up being a do-it-yourself affair.



A small marketing budget didn’t stop Kevin McKeown, author of Your

Secrets Are My Business, from hyping his tome, in which he reveals ’how

your trash, license plate, credit cards, computer and even your mail

make you an easy target for today’s information thieves.’



In order to keep costs down, McKeown piggybacked onto a Delta promotion

celebrating the production of Boeing 757s, which allowed him to hit

Washington, Cincinnati, New York, Dallas, Los Angeles and Orlando over

the course of a week for a mere dollars 150. Upon reaching those cities,

he hyped his book to unsuspecting travelers in airport bookstores or

terminals.



’I plan to greet travelers looking to buy the paper at the airport

bookstore and surprise them with a ’If your competitor had me following

you today, I’d be taking the flight with you,’’ he wrote before

embarking on the trip. ’Yes, it may startle them, but I think they may

also be intrigued.’



While we’re big fans of the D.I.Y. spirit - and think that terrific PR

often emerges from such on-the-fly efforts - we wonder if McKeown’s

promotional exuberance might be a bit too much for edgy airport-goers.

No word yet on how the gimmick influenced sales of the book, or whether

his tactics resulted in any restraining orders being filed.



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