DIARY: Coming soon - a PR.com near you

These days, it seems like everyone in the PR industry is either working with dot-com companies or working at them.

These days, it seems like everyone in the PR industry is either working with dot-com companies or working at them.

These days, it seems like everyone in the PR industry is either

working with dot-com companies or working at them.



So on a recent slow news afternoon, after getting a chuckle out of some

simply atrocious press releases - ’we leverage best-of-breed integrated

strategies’ and similar tripe - the conversation in the newsroom

inevitably shifted to the Internet craze.



’I wonder who owns the PR.com domain name?’ one of our intrepid staffers

queried. A few clicks later we were on the site. Alas, our curiosity was

only piqued, not sated.



The site in question offers nothing but a PR.com logo and the cryptic

message, ’Coming soon.’



Who’s coming soon? Where? Why? How many PR pros will you steal from

top-10 agencies? And how come we didn’t think of this before?



Whoever you are, PR.com, you’ve been officially ’outed.’ So stand up and

be recognized; inquiring minds want to know.



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