Brodeur lands research pro for issues role

WASHINGTON, DC: Brodeur has recruited research specialist Jerry Johnson to spearhead the agency’s new issues management practice.

WASHINGTON, DC: Brodeur has recruited research specialist Jerry Johnson to spearhead the agency’s new issues management practice.

WASHINGTON, DC: Brodeur has recruited research specialist Jerry

Johnson to spearhead the agency’s new issues management practice.



Johnson arrives from the opinion research firm Frederick Schneiders,

where he had risen to the rank of SVP. While he will remain in DC, he

has been charged with growing the new practice nationally.



Johnson said that Schneiders’ recent incorporation into the Shandwick

network (PRWeek, October 11) played little role in his decision to join

Brodeur, and emphasized that the new practice will not include

lobbying.



He does, however, believe the operation should devote itself to helping

companies take leadership on issues such as patents and technological

innovation.



’The issues that are being generated today in technology are by

definition ’new,’’ he said.



Johnson is no newcomer to hi-tech and public affairs PR. Before his

stint at Schneiders, he served as VP and research director at Ogilvy &

Mather, before helping to found the public affairs firm Powell Tate.

Along the way, he has worked on accounts for large hi-tech companies and

trade associations, both American and foreign, on issues such as

semiconductor policy, intellectual property and digital video

standards.



Johnson said that the hi-tech industry has begun to realize the

importance of reaching groups outside the industry, meaning that

influencers beyond the hi-tech sector will increasingly demand more say

over policy.



’We want to help our clients not only understand the existing groups

that are involved with technology-related issues, but to help them form

new groups and develop new efforts,’ he explained.



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