Ameritech ejects in-house PR pros

CHICAGO: The recently completed acquisition of Ameritech by SBC Communications has prompted an exodus of PR pros, leaving the merged dollars 6.7 billion company’s in-house PR in a state of chaos.

CHICAGO: The recently completed acquisition of Ameritech by SBC Communications has prompted an exodus of PR pros, leaving the merged dollars 6.7 billion company’s in-house PR in a state of chaos.

CHICAGO: The recently completed acquisition of Ameritech by SBC

Communications has prompted an exodus of PR pros, leaving the merged

dollars 6.7 billion company’s in-house PR in a state of chaos.



About 30 PR staffers based in Ameritech’s former Chicago offices are

reportedly being shown the door, though they are said to be receiving

severance packages equal to a year’s salary plus an additional 4% for

each year they worked at the company. One of Ameritech’s most highly

regarded pros, SVP of communications Joan Walker, recently fled the

newly merged behemoth for Monsanto (see story, p.2).



While Ameritech spokesman Dave Pacholczyk attempted to defuse the rumors

by saying, ’It’s still unclear how many PR people are going to go,’

neither SBC PR reps nor former Ameritech staffers would discuss details.

Pacholczyk said a clearer picture of the PR situation could emerge by

the end of the month.



An SBC spokesman said Ameritech had planned for the staff reductions

long in advance, putting the post-merger severance plan in place several

years ago. He said the cuts shouldn’t have been entirely unexpected, as

SBC’s PR approach has always been to use minimal in-house staff and work

with outside agencies.



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