Spark lures away Applied tech pro

PALO ALTO, CA: SparkPR, a Silicon Valley boutique firm featured this month in Wired magazine, has snagged one of Applied Communications’ Oracle account directors to join its ranks.

PALO ALTO, CA: SparkPR, a Silicon Valley boutique firm featured this month in Wired magazine, has snagged one of Applied Communications’ Oracle account directors to join its ranks.

PALO ALTO, CA: SparkPR, a Silicon Valley boutique firm featured

this month in Wired magazine, has snagged one of Applied Communications’

Oracle account directors to join its ranks.



Shannon Mollner, who has spent the past four years at Applied, signed on

with SparkPR last week as ’chief dyn-o-mite.’ In her new role, Mollner

will work closely with agency partner (and ’chief blast strategist’)

Paige O’Neill, also an Oracle PR veteran. Mollner has also been handed

responsibility for building the agency’s roster of business-to-business

clients, as well as for working with the firm’s existing clients.



Mollner arrives at Spark with a wide range of hi-tech communications

experience. Most recently, she managed PR for Applied’s Oracle Internet

Platform account, the company’s core technology business. Before that,

she served as a key member of the corporate PR team that helped foment

debate surrounding Larry Ellison’s controversial ’network computer.’ The

computer giant has reportedly placed plans for the network PC on the

backburner.



SparkPR was founded in January 1999 by ex-Netscape PR pros Chris Holten

and Donna Sokolsky and specializes in launching Internet startups.

Current clients include AuctionWatch, epinions.com, Yodlee.com,

MedicaLogic and The Barksdale Group.



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