NEC cuts PR team, pros hunt for jobs

SACRAMENTO: The recent announcement by Japan’s NEC Corp. that it is discontinuing its Packard Bell brand in the US and laying off 1,400 employees has left the one-time PC giant with a huge PR headache - and many of its top communications pros looking for a job.

SACRAMENTO: The recent announcement by Japan’s NEC Corp. that it is discontinuing its Packard Bell brand in the US and laying off 1,400 employees has left the one-time PC giant with a huge PR headache - and many of its top communications pros looking for a job.

SACRAMENTO: The recent announcement by Japan’s NEC Corp. that it is

discontinuing its Packard Bell brand in the US and laying off 1,400

employees has left the one-time PC giant with a huge PR headache - and

many of its top communications pros looking for a job.



Ron Fuchs, VP of corporate communications for Packard Bell NEC,

confirmed that his entire department, which had shrank to just three

in-house pros, was a casualty of the stateside shutdown. Neither Fuchs

nor either of his two main staffers, director of corporate

communications Nickerson Miles and communications coordinator Mary Sue

Hendricks, will be relocated to Mountain View, where NEC will continue

to manufacture and market its higher-end corporate computer product

line.



The Mountain View-based PR pros were largely unaffected by the news,

though PR manager Beth Makosey said her ranks had already thinned due to

attrition over the past year. However, she said she is seeking a

mid-sized, hi-tech agency to assist with PR for NEC’s four remaining

product lines: servers, notebooks, desktops and handheld PCs.



Fuchs, who will remain at the company through December, said he has yet

to line up another gig, though he is ’talking to headhunters and

exploring my options.’ But he emphasized that his first priority is in

assisting his colleagues find other positions.



Once a pioneer in the low-end PC market, Packard Bell NEC was decimated

in recent years by intense competition, especially from companies

selling PCs on the Web.



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