Ketchum plucks Mattel pro to head up LA, Sacramento outposts

LOS ANGELES: Filling a post vacant since July, Ketchum has signed a corporate communications executive at one of its clients as director of the Los Angeles and Sacramento offices.

LOS ANGELES: Filling a post vacant since July, Ketchum has signed a corporate communications executive at one of its clients as director of the Los Angeles and Sacramento offices.

LOS ANGELES: Filling a post vacant since July, Ketchum has signed a

corporate communications executive at one of its clients as director of

the Los Angeles and Sacramento offices.



Sean Fitzgerald, who begins his new job January 3, replaces Dave De

Pinto, who left this summer to take the CEO spot at San Diego-based

independent Stoorza Ziegaus & Metzger (PRWeek, August 2). He will report

to San Francisco director Jon Higgins and will be stationed in Ketchum’s

LA outpost, which serves as HQ for the agency’s Mattel, Level One and

Acura business.



For the past three years, Fitzgerald has served as VP of corporate

responsibility and global issues management at Mattel. Prior to that, he

worked for Levi Strauss & Co. from 1993 to 1996, where he oversaw the

jean company’s heralded ’Global Success Sharing Program.’



Fitzgerald, who also spent more than five years at Golin-Harris/LA as an

SVP of the firm’s West Coast corporate practice, said he cherishes the

return to agency life. ’I really started to miss the energy of the

agency world,’ he said. ’This position offers me a great opportunity to

participate in Ketchum’s growth.’



De Pinto left for Stoorza amid a swirl of controversy. While one source

within Ketchum had said that De Pinto’s management style had rubbed

several agency higher-ups the wrong way, Ketchum senior

partner/president Dave Drobis described him as ’a valued partner’ and

told PRWeek in a letter that ’David’s decision to leave Ketchum was

accepted reluctantly by us.’



Higgins, who has filled the LA/Sacramento post on an interim basis, will

continue in that role until Fitzgerald arrives in January.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.