EDITORIAL: Our first birthday, only a beginning

This is a rather special issue for PRWeek. It’s our first birthday today. Some doubted we would still be here 12 months on, when we launched on Monday November 16, 1998 in a window of opportunity the size of a porthole. But the numbers are telling us that, on the contrary, the magazine is an outstanding success.

This is a rather special issue for PRWeek. It’s our first birthday today. Some doubted we would still be here 12 months on, when we launched on Monday November 16, 1998 in a window of opportunity the size of a porthole. But the numbers are telling us that, on the contrary, the magazine is an outstanding success.

This is a rather special issue for PRWeek. It’s our first birthday

today. Some doubted we would still be here 12 months on, when we

launched on Monday November 16, 1998 in a window of opportunity the size

of a porthole. But the numbers are telling us that, on the contrary, the

magazine is an outstanding success.



At over 10,500, our circulation is already easily the highest of any

paid weekly PR publication - in only 12 months. Figures show that we

have at least 30,000 readers of every issue, every week (source: Impulse

Research).



Research from the Thomas L. Harris/Impulse survey shows that even among

an audience base heavy on client marketers, we have already achieved 24%

penetration. You can be sure that next year all those figures will be

even higher.



Most important: you, our readers, like the magazine. Everyone knows that

statistics can be manipulated this way and that, but whichever way you

look at it, the numbers come out the same. In a readership survey by

Impulse Research, conducted July 1999, 84.6% agreed (or strongly agreed

or very strongly agreed) that PRWeek was better than other PR

magazines.



The survey also shows that almost all (96.9%) our readers agree that

they enjoy reading PRWeek. 87.9% agreed (or more strongly agreed) that

it gave them a new perspective; 94.4% said it was easy to read; and

88.5% said it was useful in their job.



But we’re not going to stop here. This is just the beginning for

PRWeek.



In the next 12 months, we have exciting plans which will ensure that the

magazine continues to grow, and that you, our valued customers, get

better value and better service.



Among the highlights of next year’s activities is the PRWeek Awards

dinner, set for February 15 at the Marriott Marquis in New York. As yet

another sign of the magazine’s success, we estimate well over 500

entries received as this column went to press. And for the first time in

the history of the many award ceremonies organized by PRWeek’s parent

company, Haymarket Publishing, we expect every single category to be

sponsored.



We also plan to re-launch the PRWeek web site with a host of new

features.



And a special international e-mail service is set for launch that will

provide tailored news services.



Other highlights for the upcoming year: a bigger salary survey; the Top

200 agency rankings; two corporate PR surveys; a journalist survey; a

special feature on ’The Greatest Communicators of All Time’; the CEO

survey; and the Best & Worst Publicity celebration.



I would therefore like to thank all our subscribers, readers,

advertisers and suppliers for making this magazine such a great success

in its first year. And above all I would like to thank our staff. It’s

taken some very long nights, several computer crashes and other tricky

incidents along the way to get this to happen. Without their hard work

and dedication, we would not be here today.



Happy Birthday.



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