Building supplier DAP grabs RM&D

BALTIMORE: DAP, a dollars 250 million supplier of caulks, sealants and wood preservatives, last week formalized its relationship with Richardson, Myers & Donofrio, a firm with which the company had worked on a project basis in the past.

BALTIMORE: DAP, a dollars 250 million supplier of caulks, sealants and wood preservatives, last week formalized its relationship with Richardson, Myers & Donofrio, a firm with which the company had worked on a project basis in the past.

BALTIMORE: DAP, a dollars 250 million supplier of caulks, sealants

and wood preservatives, last week formalized its relationship with

Richardson, Myers & Donofrio, a firm with which the company had worked

on a project basis in the past.



RM&D has been charged with new product launch and trade show support, as

well as cementing DAP’s relationships with contractors, according to

RM&D VP for marketing communications Bill Lawbart. He added that the

agency’s first collaboration with DAP was at August’s National Hardware

& Building Products trade show.



RM&D’s work at the show included support for the launch of five new

products and the creation of collateral materials. The agency, Lawbart

said, proved its mettle by securing placements for one of the products

on Good Morning America, NBC News and NPR.



DAP VP David Fuller said the selection process was an arduous one. ’We

talked to numerous other agencies in the greater Baltimore area,’ he

said.



’But RM&D’s expertise in building products and services, as evidenced by

our success at the Hardware Show, made them the ideal choice.’



Fuller declined to reveal the size of the PR account.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.