Questions & Answers - Rick Gould

Rick Gould, one of the partners of Gould Eisele Crombie LLP, is the Bill Parcells of the PR set: a 20-year industry veteran, he’s one of the premier financial consultants for PR firms. But don’t bother asking him about his pre-beard days.

Rick Gould, one of the partners of Gould Eisele Crombie LLP, is the Bill Parcells of the PR set: a 20-year industry veteran, he’s one of the premier financial consultants for PR firms. But don’t bother asking him about his pre-beard days.

Rick Gould, one of the partners of Gould Eisele Crombie LLP, is the

Bill Parcells of the PR set: a 20-year industry veteran, he’s one of the

premier financial consultants for PR firms. But don’t bother asking him

about his pre-beard days.



What is your best ability? Coaching PR agency CEOs behind the

scenes.



It makes them more profitable and creates more respect for them with

their staff.



How did you get where you are today? I started my career with Ernst &

Young, and then went on my own doing financial management for over 100

pro hockey players and five pro basketball players. But managing the

finances of pro athletes in their early 20s was not as lucrative as it

sounds.



Dealing with CEOs of PR agencies is a lot more stable and

profitable.



What would you like to change about the PR industry? I would like to

teach PR people the business of their business. Creative people, most

notably PR pros, shy away from financial management. They don’t like it,

aren’t good at it and don’t treat it as high priority.



Who will be the PR industry’s next big hero and why? Me. After 20 years

of counseling PR executives and 12 years of speaking and writing to the

PR community, I believe I am slowly convincing CEOs that staff at all

levels must be financially accountable to maximize annual profitability

and build value for the ultimate payback when they sell.



Name one thing about your past that people would be surprised to

learn.



I was not born with a beard. In 23 years, no client or staff member has

ever seen me without my beard.



Tell us something interesting about your agency. We have been practicing

’dress-down Friday’ for 20 years, long before it became a trend. We also

have dress-down Thursday, Wednesday, Tuesday and Monday. We dress when

we need to dress.



What is your most embarrassing moment? My first novel, Midnite Agency,

was submitted to seven literary agents and rejected by every one, though

all of them noted that I had great potential.



What is the best invention of all time? Sony PlayStation. It keeps my

nine-year-old fully occupied so I can do my thing(s) for at least two

hours a weekend.



What would you do on a desert island? Finish my novel Twins - which

would be doable if there were no phones, e-mails or fax machines around.

That would be bliss.



Who do you hate the most? NYC taxi drivers. Most are unsafe, arrogant

and not worthy of being licensed. They make you appreciate the sweat and

smell of the subways.



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