PN, C&B marry forces to create dollars 50m tech group

BOSTON: Omnicom siblings Porter Novelli and Copithorne & Bellows have made their long-rumored alliance official, with the firms announcing last week that C&B will become PN’s hi-tech division.

BOSTON: Omnicom siblings Porter Novelli and Copithorne & Bellows have made their long-rumored alliance official, with the firms announcing last week that C&B will become PN’s hi-tech division.

BOSTON: Omnicom siblings Porter Novelli and Copithorne & Bellows

have made their long-rumored alliance official, with the firms

announcing last week that C&B will become PN’s hi-tech division.



The path for the announcement was cleared by Brodeur Worldwide’s

decision to operate independently and drop Porter Novelli from its name

(PRWeek, Nov. 8). Rather than co-brand the agencies (as PN once did with

Brodeur), PN and C&B have created a new brand, the Porter Novelli

Convergence Group, which encompasses C&B’s dollars 38 million technology

business as well as an estimated dollars 12 million in hi-tech revenue

from PN.



The new unit will formally debut on January 1, with more than 400

employees and nearly dollars 50 million in annual revenues

worldwide.



’What clients are looking for in the ’New Economy’ is an integrated,

strong technology capability,’ said C&B CEO David Copithorne. While he

admitted that relinquishing the C&B name is a risk, he said that the

convergence of the economic, technological and social forces at work in

the New Economy made the new moniker ’very powerful and evocative.’



In additional to capitalizing on the geographic reach of PN’s

international operations, the merger seems to balance out the strengths

of PN’s East Coast and C&B’s West Coast operations. Similarly, it allows

C&B clients access to PN expertise in other sectors, such as public

affairs.



Copithorne, who co-founded C&B in 1988, becomes managing director of the

group and will also serve on the PN executive committee and lead the

agency’s corporate practice.



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