INTERNATIONAL NEWS: Rikta introduces hi-tech offshoot

STOCKHOLM: The Rikta Group, one of Sweden’s top communications agencies, has launched Rikta Spider, an affiliate designed to service the hi-tech and dot-com sectors.

STOCKHOLM: The Rikta Group, one of Sweden’s top communications agencies, has launched Rikta Spider, an affiliate designed to service the hi-tech and dot-com sectors.

STOCKHOLM: The Rikta Group, one of Sweden’s top communications

agencies, has launched Rikta Spider, an affiliate designed to service

the hi-tech and dot-com sectors.



The new offshoot will provide PR for companies located in Sweden,

Denmark, Norway and Finland, according to Rikta Group CEO Peter Erikson.

’The Nordic region was lacking a full-service agency targeted at the

hi-tech market,’ he said, adding that the increased use of the Internet

has sparked an increased demand for PR agencies in the area. Among the

services the new shop will offer are media relations, IR and internal

communications.



The introduction of Rikta Spider is part of the Rikta Group’s ongoing

growth strategy. The company grew 70% between 1997 and 1998, and expects

40% growth in 1999, with billings of roughly dollars 7.3 million. ’We

see the Nordic market growing at this pace for another three or four

years,’ Erikson said.



Rikta Spider already lists Sun/Netscape among its clients.



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