INTERNATIONAL NEWS: First full-time agency arrives in Bermuda

BERMUDA: The PR industry has finally found its way to the longtime insurance and tourism mecca of Bermuda.

BERMUDA: The PR industry has finally found its way to the longtime insurance and tourism mecca of Bermuda.

BERMUDA: The PR industry has finally found its way to the longtime

insurance and tourism mecca of Bermuda.



Linda Smith Wilson, former deputy director of communications for ACE,

addressed what had become a sizeable void in the island’s communications

market by opening the doors of Linda Smith Associates earlier this

month.



The firm is the country’s first.



While Bermuda businesses had been supported by advertising agencies

touting PR capabilities and large international firms (such as Doremus)

servicing island clients from their New York and London offices, the

diminutive country has never had a shop solely dedicated to PR.



’There is certainly an unexploited niche here,’ said Wilson, who left

ACE one year after joining the corporation from Bermuda Electric Light

Company.



Smith’s business model is to handle island-based projects for the

insurance industry and subcontract as an on-site consultant for

international agencies. She also sees PR opportunities in the tourism

and meeting-planner arenas.



Once known predominantly as a vacation destination, Bermuda became home

to several off-shore financial services organizations in the 1980s and

early ’90s. Local companies such as ACE offer highly specialized

products - such as war insurance - to other countries, as well as

insurance to other insurers.



Due to the high-risk nature of these businesses, Bermuda has become one

of the preferred meeting destinations for groups requiring an advanced

degree of security. Consequently, the island’s corporate denizens have

developed a uniquely symbiotic relationship with the tourism industry.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.