INTERNATIONAL NEWS: Financial vets set up new IR venture

LONDON: A Brunswick partner and two Shandwick board directors have joined forces to set up Shared Value, a financial PR and investor relations agency.

LONDON: A Brunswick partner and two Shandwick board directors have joined forces to set up Shared Value, a financial PR and investor relations agency.

LONDON: A Brunswick partner and two Shandwick board directors have

joined forces to set up Shared Value, a financial PR and investor

relations agency.



Bill Stokoe, previously an international partner at Brunswick, has

teamed up with Shandwick’s Andrew Best and Matthew Hooper for the new

venture, which is backed by US-based investment fund Modern Asset

Management. MAM’s involvement with the new shop was prompted by requests

by its clients for a UK-based financial PR expert.



Stokoe said that Shared Value will focus on high-growth technology

providers in the media, telecom and IT sectors. Additionally, the agency

will do PR for mergers and acquisitions and capital market activity.

Among its initial clients are Millicom International Cellular, NetCom

and the Modern Times Group.



’What we’ve previously seen is the separation of IR and PR,’ said

Stokoe.



’This is a trend that we believe can be challenged.’



Shared Value will have a staff of 10 by the first quarter of 2000 and

around 15 full-time employees by the end of the year. While the agency

will be based in London, Stokoe said he eventually hopes to open offices

in continental Europe and the US.



Best and Hooper have yet to determine their exact departure date from

Shandwick.



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