In Brief

WILBRAHAM, MA: The Friendly Ice Cream Corp. has appointed Richard Couch as SVP and chief marketing officer. He will be responsible for all public affairs, research and restaurant/retail marketing, and will help determine future brand development. Couch previously worked as a consultant, developing marketing programs for clients such as Aramark and Marriott.

WILBRAHAM, MA: The Friendly Ice Cream Corp. has appointed Richard Couch as SVP and chief marketing officer. He will be responsible for all public affairs, research and restaurant/retail marketing, and will help determine future brand development. Couch previously worked as a consultant, developing marketing programs for clients such as Aramark and Marriott.

WILBRAHAM, MA: The Friendly Ice Cream Corp. has appointed Richard

Couch as SVP and chief marketing officer. He will be responsible for all

public affairs, research and restaurant/retail marketing, and will help

determine future brand development. Couch previously worked as a

consultant, developing marketing programs for clients such as Aramark

and Marriott.





NEW YORK: Cone has been tapped as agency of record for three new

e-commerce clients: ZanyBrainy.com, Shine! and Student Advantage. The

new business will add dollars 1.7 million in billings to the firm’s

coffers. Cone has also added four new staffers to its NY-based

interactive practice, including Kelly Disque (account manager) and Sacha

Xavier (media coordinator).





NOVI, MI: Sandra Carson, formerly manager of corporate communications

and PR for Stroh Brewery - one of the nation’s largest beer-makers until

it left the business a few months ago - has been named PR and marketing

manager for Local Color Brewing.





BUFFALO: B&K Components, a manufacturer of high-end audio and home

theater components, has tapped Caster Communications as its agency of

record. The contract, which runs through 2000, calls for a range of

media relations and direct marketing activities.





NEEDHAM, MA: Hi-Q Wason, one of Taiwan’s largest providers of bottled

water, has initiated a shareholder and IR program through National

Financial Network, a division of National Financial Communications. This

is the first time the company has hired an IR agency. Hi-Q Wason

recently started trading on the NASDAQ exchange.



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