dollars 1m NJ and NY agencies set to merge

CHERRY HILL, NJ: A potential New York/Philadelphia stronghold was created last week when IPR and STAR/Rosen announced a strategic alliance, which will likely lead to a formal merger.

CHERRY HILL, NJ: A potential New York/Philadelphia stronghold was created last week when IPR and STAR/Rosen announced a strategic alliance, which will likely lead to a formal merger.

CHERRY HILL, NJ: A potential New York/Philadelphia stronghold was

created last week when IPR and STAR/Rosen announced a strategic

alliance, which will likely lead to a formal merger.



The alliance, through which the two dollars 1 million agencies will

share resources and expertise, makes sense for both parties, which boast

different strengths.



The Cherry Hill, NJ-based STAR/Rosen focuses on marketing, Internet PR

and advertising, while New York-based IPR’s focus is financial,

business-to-business and IPO-related PR.



’Our two agencies have little overlap,’ said STAR/Rosen president Steve

Rosen. ’We can expand the business we already have without competing

with each other.’ Geographically, IPR clients gain lower cost services

in Philadelphia and STAR/Rosen clients secure NY representation.



Future plans include developing business information tools within the

next year, as well as joint pitches. The agencies count Aramark, Sprint

PCS and American Century Funds among their clients.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.