Diary - It’s unbelievable! Retired PR exec just fell into the Gap

Elaine Soloway had a different reaction than most when she began to sense her time in PR was coming to a close: she abandoned ship and went to work at The Gap.

Elaine Soloway had a different reaction than most when she began to sense her time in PR was coming to a close: she abandoned ship and went to work at The Gap.

Elaine Soloway had a different reaction than most when she began to

sense her time in PR was coming to a close: she abandoned ship and went

to work at The Gap.



Formerly a press aide for Chicago mayor Jane Byrne (’unpredictable but

PR-minded’) as well as the founder of her own agency, the 60-year-old

Soloway took her task quite seriously. ’I studied for my interview just

like I would for any other job,’ she said, adding that her significantly

younger coworkers ’got a kick out of me.’



But while Soloway genuinely enjoyed hawking the Gap’s trendy wares, she

didn’t care for the swollen feet or the fact that she had to ask

permission to use the rest room. ’In an office, you can schmooze with

the people in the cubicle next to you at least,’ she said. ’And I hated

refolding the clothes - I don’t even like to do that in my own

house!’



Alas, after three months, she decided that she wasn’t making enough

money and quit. ’I used to make dollars 75 an hour. Do you know how long

I had to work to make that at The Gap?’



Soloway has since put her energies into freelance writing (she was

recently published in The New York Times) and is considering doing some

volunteer PR work. And she doesn’t seem to be slowing with age: ’On my

60th birthday, I wanted to do something outrageous, so I got a tattoo.

My daughters thought I was going to get a little butterfly, but it’s

this huge, colorful thing with both of their names.’



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