Bradley web site tops Gore, Bush

NEW YORK: George W. Bush may be leading in the presidential opinion polls, but his Internet presence has been ranked second-to-last in a PRWeek report on the web sites of the leading candidates.

NEW YORK: George W. Bush may be leading in the presidential opinion polls, but his Internet presence has been ranked second-to-last in a PRWeek report on the web sites of the leading candidates.

NEW YORK: George W. Bush may be leading in the presidential opinion

polls, but his Internet presence has been ranked second-to-last in a

PRWeek report on the web sites of the leading candidates.



Bill Bradley’s site was judged to be the best, trumping the site of his

Democratic Party rival Al Gore - the self-appointed ’inventor of the

Internet.’



Adding insult to injury, Bush’s site ranked behind those of Republican

rivals John McCain and Steve Forbes. Only Reform Party candidate Pat

Buchanan fared worse.



The report judged the web sites on seven criteria: ease of use, design,

interactivity, timeliness, content/features, effectiveness and message

delivery.



In each category, Bradley’s site was ranked well above average. As well

as winning outright, www.billbradley.com was voted easiest to use and

judged to have the best message delivery, a category which evaluates the

extent to which the site successfully represents the candidate’s key

messages and general image.



Gore’s site came in first or tied for the top slot in no less than four

categories - design, interactivity, content/features and effectiveness -

but was undercut by its poor message delivery and lack of

timeliness.



McCain’s site, in addition to receiving kudos for its design, was

described by one judge as ’that rare thing: a site that makes you

actually like the candidate.’



Forbes was given high marks for timeliness and wealth of features, but

his site was criticized for having emphasized technical virtuosity over

content.



As for the Bush site, it was deemed middle-of-the-road in almost every

respect. ’It looks like the site of a candidate who feels he doesn’t

have to try too hard,’ quipped one of the judges.



Editorial, p12



The Internet election, p20



Whose web site is the best?

            Ease of     Design*        Inter-     Timeli-

               use*                 activity*        ness

Bradley           9           6             7           8

Gore              6           7             9           4

McCain            8           7             3           4

Forbes            4           6             8           9

Bush              7           6             4           6

Buchanan          6           3             3           6


           Content/  Effective-       Message       TOTAL

          features*      ness**    delivery**

Bradley           8          16            19          73

Gore              9          20            10          65

McCain            5          17            16          60

Forbes            9          14             9          59

Bush              5          11            16          55

Buchanan          2           8            10          38

Source: PRWeek

*marks out of 10

**marks out of 25



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