Allstate slashes PR team by 25%

NORTHBROOK, IL: As part of a company-wide effort to slash dollars 600 million in annual operating expenses as it shifts some sales over to the Web, insurance giant Allstate will cut its PR department by about 25% by the start of next year.

NORTHBROOK, IL: As part of a company-wide effort to slash dollars 600 million in annual operating expenses as it shifts some sales over to the Web, insurance giant Allstate will cut its PR department by about 25% by the start of next year.

NORTHBROOK, IL: As part of a company-wide effort to slash dollars

600 million in annual operating expenses as it shifts some sales over to

the Web, insurance giant Allstate will cut its PR department by about

25% by the start of next year.



The in-house PR team, which will be 60 strong at the end of the

reductions, has also been directed to cut expenses wherever possible.

’Some of the things that are ’nice to-dos’ we won’t be doing next year,’

said VP of corporate relations Peter Debreceny.



Debreceny is reorganizing his department into five PR teams that will

correspond with the company’s five business units. In the past, the PR

department boasted 10 teams.



Additionally, PR projects will be prioritized based on whether they help

a business unit achieve its objectives - meaning that the size of the

company’s PR operation will be closely tied to expected revenues from

those units.



Debreceny said the cuts will not impact how Allstate deals with its

current agency of record, Edelman.



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