The Big Pitch - Are there clients you would not work for under any circumstance and why?

Glenn Karwoski, Karwoski & Courage Public Relations, Minneapolis

Glenn Karwoski, Karwoski & Courage Public Relations, Minneapolis

Glenn Karwoski, Karwoski & Courage Public Relations,

Minneapolis



I wouldn’t represent a client that wasn’t honest with us or a client

whose intent was to mislead or do anything unethical. We resigned a

significant piece of business during this past year from a client with

whom we had a long-standing relationship. The client wasn’t walking the

talk; their actions were not matching their stated intentions. We kept

waiting for them to take action. In the world of creating reputation,

you’re judged by your actions. They lost their credibility with us. On

another front, we actually had a call from another agency asking if we

would represent one of the tobacco companies in this market, and we

didn’t. We just weren’t interested. It’s basically an honesty issue

Honesty and ethics are the bottom line.





Ted Pincus, The Financial Relations Board/BSMG, Chicago



The categories of clients we would not accept are first of all, those

companies with questionable backgrounds; second, those with no business

plan or with plans that are so flawed they’re really going to be

spinning their wheels; and third, a company whose size and stock float

would not measure up to our criteria. We’ve resigned many accounts over

a loss of faith in the management of the company, in instances where a

company becomes de-listed or when a company constantly ignores our

advice. We want to make sure our people are not just order-takers. We

even have a dollars 1,000 award for employees who are cited by clients

as being too pushy in giving advice instead of just following client

orders.



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