PeopleSoft lands VP for head post

PLEASANTON, CA: TriValley Growers VP of corporate communications Steve Swasey has bailed from the struggling agricultural cooperative to take the top PR spot at PeopleSoft.

PLEASANTON, CA: TriValley Growers VP of corporate communications Steve Swasey has bailed from the struggling agricultural cooperative to take the top PR spot at PeopleSoft.

PLEASANTON, CA: TriValley Growers VP of corporate communications

Steve Swasey has bailed from the struggling agricultural cooperative to

take the top PR spot at PeopleSoft.



Swasey, who officially signed on as director of PR at the software maker

November 29, replaces Kit Robinson, who left for a pre-IPO e-commerce

start-up in July. He reports to VP of corporate communications Jeff

Pulver.



Swasey cited frustration with having to work under three different CEOs

during his four-year tenure at TriValley, a dollars 800 million

marketer, processor and grower of fruit and vegetables that competes

with Del Monte. He said he was ’thrilled’ to take on new challenges at

PeopleSoft, which has experienced financial troubles of its own over the

past year.



’This is an opportunity to work for a well-financed, entrepreneurial

company with a new CEO and a new emphasis on e-commerce,’ he said,

dismissing concerns regarding the company’s stock price, which has

dipped precipitously from its May 1998 high.



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