Ogilvy snaps up Magellan Medical

LONDON: Acquisition-happy Ogilvy has closed another deal, buying London-based healthcare shop Magellan Medical Communications.

LONDON: Acquisition-happy Ogilvy has closed another deal, buying London-based healthcare shop Magellan Medical Communications.

LONDON: Acquisition-happy Ogilvy has closed another deal, buying

London-based healthcare shop Magellan Medical Communications.



Magellan, which boasts annual billings of dollars 1.6 million, marks the

first purchase for Ogilvy’s European health and medical practice.



The deal is part of Ogilvy’s strategy to develop a pan-European

healthcare group in order to address the increasingly global

pharmaceutical and healthcare markets. The agency considered five other

potential targets, but Magellan’s client base, including the Royal

College of Physicians of Edinburgh in the Scottish Parliament, played a

key role in prompting the deal.



The Magellan staff has moved into Ogilvy’s London offices and will be

fully integrated into the network. Magellan MD Tom Delany becomes MD of

the European health and medical practice.



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