O’Rourke leaves B-M for Morgan Stanley MD post

NEW YORK: After 20 years with Burson-Marsteller, managing director Ray O’Rourke has headed for new pastures.

NEW YORK: After 20 years with Burson-Marsteller, managing director Ray O’Rourke has headed for new pastures.

NEW YORK: After 20 years with Burson-Marsteller, managing director

Ray O’Rourke has headed for new pastures.



O’Rourke has joined Morgan Stanley Dean Witter as a managing director

and head of corporate affairs. He assumed his new post last month.



O’Rourke’s role will likely be a multi-faceted one. ’I got to know

Morgan Stanley as a consultant, and liked what I saw,’ he said, adding

that one of his first priorities is a program of corporate

enhancement.



While at Burson, O’Rourke was a key part of the agency’s crisis

communications team. Among his more high-profile assignments were

advising Perrier during a product recall and helping the US Olympic

Committee stem off allegations of fraud.



The agency will not replace O’Rourke, according to president and CEO of

Burson USA Joseph Fisher. ’Ray was a great friend,’ he said. ’He will be

missed.’ Fisher added that, despite not replacing O’Rourke, the

corporate financial practice is adequately staffed.



Burson’s corporate financial clients include Unilever and The World

Bank.



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