Novelli takes AARP public affairs post

WASHINGTON, DC: Industry legend Bill Novelli is leaving the Campaign for Tobacco Free Kids to become one of the top PR players at the American Association for Retired Persons.

WASHINGTON, DC: Industry legend Bill Novelli is leaving the Campaign for Tobacco Free Kids to become one of the top PR players at the American Association for Retired Persons.

WASHINGTON, DC: Industry legend Bill Novelli is leaving the

Campaign for Tobacco Free Kids to become one of the top PR players at

the American Association for Retired Persons.



Novelli, who co-founded Porter Novelli in 1972, will become the AARP’s

associate executive director for public affairs on January 3. The post

encompasses a wide array of PR activities, ranging from legislation and

public policy to organizational relations. Previously, those functions

had been managed separately.



’The way I see it, this is communications in the broadest sense,’

Novelli said. ’It should and will play a central role.’



AARP is already a widely respected - even feared - name on Capitol Hill

because of its lobbying prowess and 33 million members. Fortune’s poll

of Beltway insiders once again named it the most influential lobby in

DC.



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