High Road creates four new divisions for move into technological fast lane

TORONTO: Canadian hi-tech specialist High Road Communications has restructured to exploit some of the fastest-growing technologies in the marketplace.

TORONTO: Canadian hi-tech specialist High Road Communications has restructured to exploit some of the fastest-growing technologies in the marketplace.

TORONTO: Canadian hi-tech specialist High Road Communications has

restructured to exploit some of the fastest-growing technologies in the

marketplace.



The firm has created four new divisions: emerging technologies;

e-commerce and Internet applications; telecom/datacom and hardware; and

B-2-B and e-business software.



’We wanted to prove to prospective clients that we really know the

business,’ said High Road managing partner Rick Doyon. ’We feel that the

four divisions we have created are the hottest in technology today, and

that it is the best way for us to go forward in 2000.’



To manage these new divisions, the agency created its first VP

positions, promoting senior executives Monta Kerr-Johnson to lead the

e-commerce group and Cathy Browne to head up emerging technologies.



Doyon will manage the telecom/datacom arm, while senior partner Mia

Wedgbury will direct the B-2-B division.



According to Doyon, the agency is expected to double in size by the end

of 2001, from its 1999 totals of 26 staffers and an expected dollars 2.7

million Canadian in fee income to 50 employees and dollars 6 million.

Clients include the Canadian operations of Lucent Technologies, AOL and

Pitney Bowes.



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