Goodman reunites with old flame Weber Group as Blanc & Otus fling breaks up

CAMBRIDGE, MA: Less than six months after joining Blanc & Otus, Reed Goodman has announced that he will be returning to The Weber Group, where he was employed before his B&O tenure.

CAMBRIDGE, MA: Less than six months after joining Blanc & Otus, Reed Goodman has announced that he will be returning to The Weber Group, where he was employed before his B&O tenure.

CAMBRIDGE, MA: Less than six months after joining Blanc & Otus,

Reed Goodman has announced that he will be returning to The Weber Group,

where he was employed before his B&O tenure.



Goodman, who resumes his Weber career as an SVP on January 3, does not

regret the quick changes. ’I had a great opportunity to go from one good

agency to another,’ he said, citing the chance to work with Weber east

coast GM Jamie Pearson as a major factor behind his decision.



While Pearson said that the agency is still determining which accounts

Goodman will lead, his responsibilities will include client service and

mentoring Weber employees. ’We’re delighted to have him back,’ she said.

’He’s a solid, seasoned communications professional.’



Goodman will be missed at B&O, according to SVP and Cambridge office GM

Dan Kaferle. ’Reed has tremendous skill,’ he said. ’We’ve been

experiencing some explosive growth and he was a part of that. I

personally will miss a great sounding board and colleague, but we’ll try

to minimize the impact on the office as much as possible and move

forward.’



Goodman, an SVP, was responsible for B&O’s beautyjungle.com and Compaq

accounts, as well as helping Kaferle to run the Boston office.



While Kaferle has not yet hired Goodman’s replacement, he said that he

does have some people in mind for the position and expects to hire from

outside rather than promoting from within. ’It’s important that we get a

person in here who has a mixture of Internet start-up and larger account

experience,’ he said.



Prior to his stints at Weber and B&O, Goodman was part of the PR and

branding teams charged with maintaining the image of Digital Equipment

Corp. He also served as a speechwriter for Digital chairman and CEO

Robert Palmer.



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