Goodman Media snatches PBS vet to lead new office

WASHINGTON, DC: Former PBS PR executive Elise Adde is joining Goodman Media as president of a new Washington, DC office due to open next year.

WASHINGTON, DC: Former PBS PR executive Elise Adde is joining Goodman Media as president of a new Washington, DC office due to open next year.

WASHINGTON, DC: Former PBS PR executive Elise Adde is joining

Goodman Media as president of a new Washington, DC office due to open

next year.



Adde was previously SVP of communications at DC PBS affiliate WETA,

where she oversaw all advertising and branding issues for the station.

To partially fill the void left by her departure, the station has

promoted Mary Stewart to VP of corporate communications.



High on Adde’s list of priorities for the first quarter of 2000 are the

creation of a dot-com division and new hires to meet anticipated

demand.



One of Adde’s first clients will be her former employer, though she is

also expected to service many of Goodman’s top media clients, including

MacNeil/Lehrer Productions, Discovery Networks, Feld Entertainment and

law firm Arter & Hadden.



Before joining PBS, Adde was a chief communications strategist at the

National Cable Television Association. She has also worked with Goodman

founder Tom Goodman on ABC’s World News Tonight with Peter Jennings and

served as assistant press secretary to Sen. J. Bennett Johnston.



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