GE Capital taps CDR vet Moretti for PR post

STAMFORD, CT: Twelve-year Citigate Dewe Rogerson (CDR) vet Marissa Moretti has left the agency to serve as GE Capital’s manager of corporate communications.

STAMFORD, CT: Twelve-year Citigate Dewe Rogerson (CDR) vet Marissa Moretti has left the agency to serve as GE Capital’s manager of corporate communications.

STAMFORD, CT: Twelve-year Citigate Dewe Rogerson (CDR) vet Marissa

Moretti has left the agency to serve as GE Capital’s manager of

corporate communications.



The post had been vacant since April, when Neal McGarity left to take a

spot as director of corporate communication for global investment bank

Warburg Dillon Read.



Moretti, previously an SVP and head of the financial PR group at CDR,

began her new job late last month. She reports to global VP of corporate

public relations and advertising, Valerie Di Maria, and is responsible

for corporate programs as well as marketing communications and media

relations support for many of the company’s 28 businesses.



’She has in-depth experience in the financial services area and brings

outside-in thinking to the department,’ said Di Maria, who added that

Moretti’s goals include enhancing the understanding of what GE Capital

is and the value it brings to businesses. Moretti will also work

extensively with GE Capital subsidiaries to help promote products and

services to targeted audiences.



While Moretti said that Citigate was supportive of her move, she

admitted that departing the firm was a difficult decision.



’CDR was very much an extension of myself and vice versa,’ she said.



’It’s a great agency going in a great direction, but GE Capital is a

world-class company. I’m delighted to be a part of it.’



GE Capital boasts a corporate PR group of five people, as well as 70

in-house PR staffers sprinkled around the world.



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