DIARY - Clean out the kennel or we set these puppies loose ..

Don’t mess with a PR man and his puppy. That’s a lesson that the Massachusetts-based Laughlin Kennel is learning the hard way.

Don’t mess with a PR man and his puppy. That’s a lesson that the Massachusetts-based Laughlin Kennel is learning the hard way.

Don’t mess with a PR man and his puppy. That’s a lesson that the

Massachusetts-based Laughlin Kennel is learning the hard way.



Following his purchase of a golden retriever from the kennel two months

ago, George Regan of Regan Communications noticed that his puppy had a

respiratory infection and worms, which he blamed on unsanitary kennel

conditions. After learning that no Massachusetts kennel license had been

revoked or suspended in 25 years, he decided to make some noise,

attacking the kennel through the media.



’We’re trained communicators,’ Regan said. ’We have the ability to get

our message across and we thought this issue was right up our alley.

It’d be a shame on me if I didn’t do anything.’



An investigation by a local Fox affiliate into kennel conditions - which

was reportedly already in the works - featured the puppy prominently in

its segment, and The Boston Globe ran an article on the kennel

conditions.



The story breathlessly described how the puppy, also named Regan, had

won the hearts of the agency’s employees with its Frosty the Snowman

outfit, how Regan threatened to ruin the kennel if the puppy didn’t get

better (he said he has never spoken to anyone at the kennel, although

his assistant has) and how helpless the kennel owners supposedly feel in

the face of Regan’s PR power. Kind of makes you feel warm, fuzzy and

power-mad all over, no?



Regan said his work is far from done. ’We’re not finished with these

people,’ he said, noting that he also plans to put up a billboard to

draw attention to the issue. ’The truth is the ultimate defense.’



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