CDB grows in California with dollars 1.6m CSP acquisition

CORONA, CA: Creamer Dickson Basford (CDB) bolstered its Southern California operations late last month with the acquisition of CSP Communications, a 15-person, dollars 1.6 million firm.

CORONA, CA: Creamer Dickson Basford (CDB) bolstered its Southern California operations late last month with the acquisition of CSP Communications, a 15-person, dollars 1.6 million firm.

CORONA, CA: Creamer Dickson Basford (CDB) bolstered its Southern

California operations late last month with the acquisition of CSP

Communications, a 15-person, dollars 1.6 million firm.



CDB, a New York-based agency owned by Havas Advertising, has had an

office in nearby Irvine, CA since 1996. Together, the CDB and CSP

operations will have about 22 employees and more than dollars 2.5

million in combined annual billings.



CSP co-owners Christopher Perez and Scott Smith will head the newly

merged agency, which will assume the CDB moniker. Financial details of

the deal were not disclosed.



The merger adds a range of clients to the CDB roster, including Toyota

Motorsports, Price Pfister and Pioneer New Media. The firm will also

handle regional work for the Coors Brewing Company and Sprint PCS.



CSP is just the first of several acquisitions CDB has in the works,

according to chairman and CEO Darryl Salerno. A full-service agency with

more than 70 employees nationwide, CDB has reportedly been seeking to

add a hi-tech agency to its stable.



’Our goal is to expand our geographical coverage and product offerings

across the US,’ Salerno said.



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