Telecom provider calls for progressive, aggressive first agency

GOLDEN, CO: New Global Telecom (NGT), a facilities-based telecom provider, is on the hunt for its first-ever PR agency.

GOLDEN, CO: New Global Telecom (NGT), a facilities-based telecom provider, is on the hunt for its first-ever PR agency.

GOLDEN, CO: New Global Telecom (NGT), a facilities-based telecom

provider, is on the hunt for its first-ever PR agency.



According to director of sales operations Julie Buchanan, NGT does not

currently have any firms in mind and is open to suggestions about the

potential size of its PR budget.



’We’re privately held and we’ve kept all of our information close, but

we want to let people know that we exist,’ said Buchanan. ’We’re looking

for recognition within the telecom industry and the entrepreneurial

world, because we think that we have a great entrepreneurial story to

tell.’



Given that the company may go public next year, an awareness push within

the investor and analyst community is likely as well.



NGT, which has no in-house marketing or PR department, has not

previously done any PR in its three-year history.



Buchanan said the company is looking for a firm that has a successful

track record with small- and mid-size telecom companies, as well as a

broad knowledge of Internet technological developments and a strong

relationship with US telecom, Internet and financial business

publications.



She added that the company hopes to find a firm with a culture and size

(100-200) similar to its own. ’We don’t want a slow and traditional

firm,’ she said. ’We want someone progressive, aggressive, innovative

and straightforward.’



NGT plans to invite approximately six firms to do an hour-long

presentation on their capabilities, current and past accomplishments,

credentials and preferred working relationship. Two or three will be

invited back for a second round, where they will be expected to present

specific strategic and tactical ideas.



Second-round firms who are not awarded the account will be paid dollars

5,000 for their efforts. NGT expects to reach a decision by the end of

January.



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