QUESTIONS & ANSWERS: Kelly Cutrone & Jen Gross

Kelly Cutrone and Jen Gross, co-founders of the LA-based People’s Revolution, are fearless, very literary and just a little bit nuts. With a client roster that ranges from AllPets.com to Radiohead’s Meeting People Is Easy tour documentary, these traits probably serve them well.

Kelly Cutrone and Jen Gross, co-founders of the LA-based People’s Revolution, are fearless, very literary and just a little bit nuts. With a client roster that ranges from AllPets.com to Radiohead’s Meeting People Is Easy tour documentary, these traits probably serve them well.

Kelly Cutrone and Jen Gross, co-founders of the LA-based People’s

Revolution, are fearless, very literary and just a little bit nuts. With

a client roster that ranges from AllPets.com to Radiohead’s Meeting

People Is Easy tour documentary, these traits probably serve them

well.



What makes your agency work? Kelly: a combination of empirical vision

and bohemian heart. This is not a company where the owners are out

getting a facial while 21-year-olds are making cold calls. Jen and I

handle all aspects of the business, from pitching and securing press to

crisis management.



We’ve also received notoriety as Gen X and Y specialists - hopefully,

that’s not based on how we dress or look!



How do you make a difference? Kelly: too many publicists assume an

unapproachable demeanor, wielding cell phones and Palm Pilots like Uzis.

Many of our clients come to us after several shattering PR

relationships. We’re not afraid to add humor, color and edge to a

’Stepford Wife’ world.



What was your most embarrassing moment? Jen: I was working the Rock and

Roll Hall of Fame event in 1988, and part of my job was to escort the

three remaining Beatles to their seats. I was such a huge fan and so sad

that John was not there that I burst into tears while seating them.



How did you get into PR? Jen: While working at Sire Records, I dealt

with the PR department. A friend called and said there was a label

called TVT records that had just signed Nine Inch Nails, and was looking

for a publicist. I got the job, then called every publicist I knew and

asked, ’How do you do press?’



What will be the next big thing to hit PR and why? Kelly: Karma! All the

lies that publicists tell will coagulate and form a ghost-like creature

that will haunt them - the ghost will assume the character of a 24-hour

televangelist who will have all of the offenders’ e-mail addresses and

phone numbers.



What is your favorite sport? Kelly: signing clients for over dollars

10,000 per month.



With which historical figures do you identify? Jen: Pinocchio and

Samantha Stevens.



Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp?’ Kelly: either

Charles Kuralt or Kenneth Cole.



What are the first questions you ask a potential assistant in an

interview?



Kelly: How do you feel about getting a woman a cup of coffee? And by the

way, do you like Boston Terriers?



What will you do when you retire? Jen: sleep.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.